Cell culture media have been an essential tool of biology for more than 70 years. Remarkably, the composition of these potions hasn’t fundamentally changed much over that time, primarily because they deliver what scientists need: Cells that stay viable and rapidly divide. But Jason Cantor is thinking about cell culture media from another angle: Can we make it more human? Cantor, a metabolism investigator at the Morgridge Institute for Research and assistant professor of biochemistry at the University of Wisconsin-Madison, is a pioneer in the new development of “physiologic media,” which are intended to place laboratory cells into an environment that very closely mimics real biological conditions. Learn More