On this day in 2004, TV talk-show host Oprah Winfrey gives a brand-new Pontiac G-6 sedan, worth $28,500, to everyone in her studio audience: a total of 276 cars in all. Oprah had told her producers to fill the crowd with people who “desperately needed” the cars, and when she announced the prize mayhem-crying, screaming, delirium, fainting-broke out all around her. It was, as one media expert told a reporter, “one of the great promotional stunts in the history of television.” Learn More